Product Strategy Framework for PE Firms: How to De-Risk Digital Innovation
May 7, 2025Written byMarie Private equity is all about creating value and driving speed. But when it comes to digital innovation, things can get murky fast. New platforms, apps, and products promise growth. Yet behind that promise lies a real risk: wasted capital, delayed timelines, and underwhelming returns. That’s where a solid product strategy framework becomes essential. […]
What Great UI/UX Looks Like in 2025 (and How It Drives ROI)
May 13, 2025 | Written by Marie We’ve been looking at standout UI UX examples from today’s top products to understand what sets them apart—and how smart, user-focused design choices directly drive business results. What keeps standing out is this: the best-designed experiences in 2025 aren’t flashy. They’re quietly excellent. They remove friction, guide us toward the right thing, and […]
How to Choose a Software Development Partner (Without Regrets)
May 13, 2025 | Written by Marie Picking the best software outsourcing companies shouldn’t feel like swiping right and just hoping for the best. You get a slick pitch, a few shiny case studies, and before you know it, you’re knee-deep in Slack threads wondering why everything takes twice as long and looks half as good as […]
Mastering A/B Testing in Digital Marketing: A Complete Guide
Mar 9, 2025 | Written by Marie Have you ever put together an ad, email, or webpage that you thought was absolute gold, only for it to flop? It happens. But here’s the thing—sometimes, tiny tweaks can make all the difference. That’s where A/B testing comes in. Instead of guessing what works, A/B testing in […]
How to Scope an MVP That Actually Solves a Problem
Mar 9, 2025 | Written by Marie Have you ever put together an ad, email, or webpage that you thought was absolute gold, only for it to flop? It happens. But here’s the thing—sometimes, tiny tweaks can make all the difference. That’s where A/B testing comes in. Instead of guessing what works, A/B testing in […]
MVP vs Full Product: What Should You Build First?
May 19, 2025 | Written by Marie MVP examples are everywhere once you know what to look for. Airbnb. Dropbox. Even Instagram started out as something way simpler than what you see today. And that’s the whole point of building an MVP—a Minimum Viable Product. You don’t launch with everything. You launch with just enough to […]